Brands have realized the importance of digital spending and have been actively formulating strategies to improve their online spending. Digital spending will surpass $701 billion in 2023 and it is just a start. However, just increasing your spend doesn’t guarantee better results. It is a mix of the right strategy and increased spending. Companies make the mistake of increasing spending without changing their strategy and hope for better results. In this blog, we will look at some of the strategies that businesses can follow to improve their PPC in 2023 and get better results.